This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Makeup made for your most sensitive skin.

Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation
Zoom True Intentions Hydrating Foundation

True Intentions Hydrating Foundation

$25.00
Subscription Save
Color
A first-of-its-kind foundation that works with tricky skin conditions like eczema and acne through the use of powerful botanicals. Soothing, hydrating, and non-irritating. Available in 21 forgotten shades.

Apply after True Intentions Bronzing Primer. For sheer coverage, apply with hands. For buildable, medium coverage, apply with brush or sponge. Create your own BB Cream by mixing with our True Intentions Bronzing Primer.

Aqua (water), c12-15 alkyl benzoate, propylene glycol monostearate, stearic acid, calendula officinalis (calendula) flower extract, anthemis nobilis (chamomile) flower extract, tillia cordata (linden) flower extract, centaurea cyanus (cornflower) extract, chamomilla recutita (matricaria) flower extract, hypericum perforatum (st. John's wort) extract, steareth-2, kaolin, cetyl esters, magnesium aluminum silicate, carboxymethylcellulose, peg 10 soy bean (glycine soja) sterol, caprylyl glycol, stearyl alcohol, lecithin, sorbitan laurate, camellia sinensis (green tea) leaf extract, propylene glycol stearate, propylene glycol laurate, tocopherol (vitamin e), disodium edta, citric acid, xanthan gum, decyl alcohol, titanium dioxide (ci 77891), iron oxides (ci 77491/ci 77492/ci77499)

Goes with:

True Intentions Hydrating Foundation

$25.00

Customer Reviews

Based on 149 reviews
79%
(118)
7%
(10)
5%
(7)
5%
(7)
5%
(7)
V
Valerie Kelly
Delivery and shipping was extremely fast

Foundation was really orange. All samples of different shades were sold out. I love how light the primer is, wish that it had a matching foundation or tinted moisturizer

A
Anonymous
No coverage or staying power

Doesn’t offer much coverage at all. More like a tinted moisturizer at best except it rubs off very easily from the slightest touch. I really wanted to like this as I love supporting black owned. I hope she improves her formula but I regretfully have to go back to bare minerals

A
Angela Little
Size

Ok I will agree that shipping took a little longer but at least when I contacted the company I received a response right away, that speaks volume to me and her words were bond. New company give them a chance. Now my gripe is that for what I paid for, I ordered primer and I thought foundation, when I finally opened the box I was disappointed. Regular size primer and trial size foundations, now that I don’t like. Okay now, finally decided to use it, fabulous, you have to build but it wasn’t cakey and gave me an excellent look. Good luck ladies on your journey. Not sure if I will order trial size products at the cost of full size products though, my only complaint.

M
M.M.
Does everything that was touted on Shark Tank!

So natural and the fact that it is made to heal AND cover is just amazing. I have a tendency toward cysts and this makeup shrinks them almost immediately.
I'm giving it 5 stars!

D
Donna Zambri
Ok! Nothing special!

Didn’t find any difference between your makeup and the one I previously used….except the one I previously used is definitely cheaper.

Shipping FAQ

Fast shipping

Use this to answer some common questions you hear from your customers. You could discuss product details, size fit, shipping policies, or anything you think would help merchants make an informed decision about your products. This section will appear across all products.

Order tracking

Use this to answer some common questions you hear from your customers. You could discuss product details, size fit, shipping policies, or anything you think would help merchants make an informed decision about your products. This section will appear across all products.

Get in touch

Use this to answer some common questions you hear from your customers. You could discuss product details, size fit, shipping policies, or anything you think would help merchants make an informed decision about your products. This section will appear across all products.

Cart

No more products available for purchase

Your cart is currently empty.